Pick, a ridesharing platform for independent drivers and an official Bolt partner, wanted to evolve beyond its initial MVP. One that lacked the foundations of a scalable digital product. Built without responsive design, lacking a professional look, and having no design system whatsoever.

The infrastructure needed to scale was simply not there.

So the goal was to establish a modern, scalable design system and brand presence that would inspire trust, simplify onboarding, and grow driver acquisition and engagement.

I was responsible for leading the design and user experience across all touchpoints, creating consistency and impact across the mobile app, website, App Store & Google Play assets, email marketing, and partnership materials.

The work also included designing Pick’s internal admin panel, the operational hub used by founders and employees to manage driver onboarding, verify documents, send notifications, oversee key workflows, and control the core processes behind the platform.

I built Pick's first design system to support scalability and long-term growth, owning the full design output as the only designer on the team.